new air
project
2023
year
brand design
category
strategic concept
designed for
logo concept & development
The logo is the core of the brand identity. The goal was to create a sign that is not just aesthetically pleasing but also works as a strategic asset. The dynamic, flowing typography communicates innovation and forward-thinking, directly supporting the brand's core message. The color palette was chosen to convey both trustworthiness and freshness. Crucially, the logo was designed as a versatile system—working effectively in vibrant gradients for digital use and in simple white for print and packaging, ensuring brand consistency across all touchpoints.
packaging design
Packaging in a retail environment has one primary job: to sell. The design for New Air was built around key sales principles. A bold, color-coded system ensures instant product differentiation on the shelf, reducing consumer confusion. The minimalistic typography and focus on premium materials are designed to create a high perceived value, justifying a premium price point. The packaging is not just a container; it's the final, critical touchpoint in the customer's purchase decision.
poster series – capturing the vision
A great product needs to be seen. The poster series was developed as a key part of the go-to-market strategy, designed to build hype and establish the product's visual identity in the public eye. Each poster is a carefully crafted marketing asset, blending photorealistic 3D renders with bold graphics to create maximum impact. The goal was to not just show the product, but to make the vision of a cleaner future feel tangible and desirable, driving initial customer interest.
the product – a vision of clean air
Great branding needs a great product. The design of the "New Air" device itself was a critical part of the brand strategy. The focus was on creating a form that is not only visually appealing but also reinforces the core brand promise: simplicity and ease of use. Every curve and material choice was made to communicate a sense of quality and innovation. By developing the product concept in 3D, it could be seamlessly integrated into all marketing materials, ensuring a consistent and realistic brand presentation from day one.
