new air
project
2023
year
brand design
category
application
designed for
logo concept & development
The New Air logo embodies movement, purity, and a futuristic vision. Inspired by the natural flow of wind, it features a dynamic, italicized typeface (Sui Generis), reinforcing a sense of motion and innovation. The design takes cues from the ephemeral shapes of clouds and air currents, emphasizing lightness and fluidity. The color palette—turquoise and deep navy —symbolizes freshness and depth, often applied as a gradient to enhance the sensation of airflow. While the primary logo uses these gradients for vibrancy, it can also be used in white for versatility across different mediums. The result is an identity that feels both minimalistic and cutting-edge, aligning with New Air’s forward-thinking approach.
packaging design
The packaging of New Air follows a clean, futuristic aesthetic, reflecting the product’s essence—pure, unadulterated air. Each scent variant is represented by a bold, saturated color, ensuring clear differentiation while maintaining a cohesive visual system. The boxes are minimalistic, with only essential typography, avoiding unnecessary clutter. The layout prioritizes clarity, allowing the colors and material finishes to communicate the product’s premium nature. At the center of the lineup is a Promotion Box—a neutral design that unites all variants and encapsulates the brand’s core message: breathing fresh air should be effortless. The packaging doesn’t just hold a product—it tells a story of clarity, innovation, and the necessity of fresh air in an increasingly artificial world.
poster series – capturing the vision
The New Air poster series presents the product in a sleek, futuristic context. The main poster highlights its design, while two additional posters show it in use, reinforcing its real-world application. Each piece is tailored for different placements—public spaces, storefronts, and promotional displays—blending photorealistic 3D renders with bold graphic elements. The result: a striking visual identity that makes New Air feel like a tangible part of the future.
the product – a vision of clean air
The "New Air" product is envisioned as a portable device that delivers concentrated doses of fresh air, offering a respite from polluted environments. The design is inspired by the concept of a personal air purifier, presented in a sleek and modern form factor. The 3D model of the product was created using Blender, allowing for a detailed and realistic representation. This process enabled the integration of the product into the poster designs, creating a seamless blend of digital modeling and graphic design. The product's design emphasizes portability, ease of use, and a futuristic aesthetic. The compact, portable design reinforces the idea of freedom: clean air, anytime, anywhere.
