monolith events
project
2023
year
app design
category
case study
designed for
about the project
Monolith Events was designed with a clear vision: to transform a simple ticketing app into a vibrant community hub for music fans. The project addresses a common challenge in the event industry: high drop-off rates during ticket purchase and low user loyalty.
At its core is a smart membership system that turns one-time buyers into repeat customers by rewarding them with exclusive perks. This not only boosts engagement but directly increases customer lifetime value. Paired with an intuitive, single-page checkout and a bold design that reflects the energy of live music, the app is built to maximize both user experience and sales conversions.
This strategic concept serves as a blueprint for a future-ready event platform, demonstrating how thoughtful UX and a strong brand identity work together to create a powerful business tool—designed not just to sell tickets, but to build a lasting brand.
seamless event discovery & ticketing
To combat high drop-off rates, the entire user journey from discovery to purchase was streamlined. The event feed is designed for maximum clarity, allowing users to make faster, informed decisions. Key conversion elements like pricing and discounts are immediately visible. The UI uses strategic color highlights to guide the user's attention directly to the "buy" button, reducing friction and simplifying the path to checkout.
personalized event feed & ticket wallet
Engagement is a key metric for user retention. The personalized event feed is not just a feature, but a strategic tool to increase daily app usage. By showing users relevant content, the brand is kept top-of-mind. The consolidated ticket wallet simplifies the user's life, creating a single point of truth that reduces support requests and builds trust in the platform.
membership tiers – unlock exclusive perks
The membership system is the app's core monetization and retention engine. The three tiers (Standard, Premium, Supreme) create a clear upselling path, motivating users to upgrade for better perks. This layered model allows for flexible pricing strategies and creates predictable, recurring revenue streams. The distinct visual identity for each tier is not just aesthetic; it reinforces the perceived value and exclusivity of higher levels, making the upgrade psychologically more appealing.
special memberships – exclusive access for true fans
Beyond general platform loyalty, Special Memberships are designed to reward the most dedicated fans of a specific artist. These are exclusive, non-purchasable badges of honor, turning passive listeners into a recognized community. A fan might unlock a band's "Inner Circle" membership by attending five of their concerts, being among the first to buy tickets for a new tour, or actively participating in artist-specific promotions.
This feature is a powerful strategic tool for artists and the platform. For artists, it offers a direct channel to reward and mobilize their most valuable followers. For Monolith, it creates a powerful incentive for users to purchase all tickets for their favorite band through the app. By gamifying artist-specific loyalty, the platform moves beyond simple transactions and becomes an essential part of the relationship between artists and their super fans, driving repeat sales and unparalleled engagement.
a bold, immersive brand identity
In a crowded market, a strong brand story is a key differentiator. Monolith Events was intentionally positioned as the "rising star" within a larger, fictional ecosystem (Monolith Studios). This narrative-driven approach creates a sense of depth and authority, elevating the brand above simple, functional competitors. The logo itself—a monolith representing stability and a star symbolizing discovery—is a visual anchor for this story, consistently reinforced throughout the app's UI to build a memorable and cohesive brand experience.
a vibrant color palette
Every design element serves a purpose. The vibrant color palette was chosen not just for its aesthetic appeal, but for its function in a dark UI: to guide the user's eye and create clear visual hierarchies. The custom icon set ensures immediate recognition of key functions, improving usability and reducing cognitive load for the user. This attention to detail reinforces the brand's premium positioning and contributes to an overall experience that is both immersive and effortless.
