jn logo
project
2024
year
logo design
category
janosch nowack
designed for
about the project
Illustrator Janosch Nowack needed a professional brand mark that was more than just his initials—it had to be a true visual signature reflecting his unique artistic identity, which blends digital precision with an analog, sketch-like aesthetic and cultural inspirations.
The result is a strategic monogram that captures this duality. Fine lines represent his detailed sketch work, while bold, stable elements convey a confident artistic vision. By understanding and translating the core of his personal brand into a memorable logo, I created an asset that strengthens his professional presence and clearly communicates his unique style to potential clients.
from initial sketches to the final design
The client's vision was a letter-based mark that felt both personal and professional. I began the design process with hand-drawn sketches, exploring various calligraphic and typographic directions. This iterative approach ensured every decision was deliberate, balancing elegance with clarity. The final design was a direct result of this strategic exploration, blending geometric structures with fluid shapes to perfectly represent both the artist’s precision and his creative freedom.
symbolism and cultural references
Every element in the logo is a deliberate strategic choice designed to tell the client's story. The "J" is not just a letter; it's a multi-layered symbol. Its crescent form is inspired by one of the artist's own sketches, directly linking the logo to his work. This shape also references Arabic calligraphy, a key cultural inspiration. A horizontal line evokes a compass, symbolizing his artistic exploration. By embedding these layers of meaning, the logo becomes a powerful storytelling tool that communicates his unique identity at a glance.
the logo in context – a visual story
The final monogram was designed from the start to be a flexible and effective brand mark across all relevant media. Its clean structure ensures high recognizability, whether on a business card, a social media profile, or a notebook. The restrained color palette guarantees a professional and elegant appearance in any context. This ensures the creative vision translates into a practical, hard-working asset that strengthens the client's brand.