as ever
project
2024
year
shirt design
category
concept design
designed for
about the project
The goal of this project was to create a shirt design with strong commercial appeal, rooted in the popular Y2K aesthetic. The design was built in layers to create visual depth and intrigue. A subtle butterfly motif is contrasted with sharp, graphic lines to create a dynamic composition that draws the eye. The phrase 'AS EVER' was integrated as a core thematic element, giving the design a narrative and turning it from a simple graphic into a statement piece. This project showcases the process of translating a cultural trend into a unique and marketable apparel design.
layered details
A secondary print on the sleeve is a deliberate detail that elevates the garment from a simple shirt to a more complete, premium piece. This focus on detail enhances the product's perceived value. The high-contrast color palette was chosen strategically to be eye-catching, aligning with the Y2K theme and ensuring the design is not just seen, but remembered.
adaptive design for maximum impact
The design was developed for versatility from the start. An inverted version for light-colored fabrics ensures the visual impact remains consistent and powerful across an entire product line. This adaptive approach is crucial for creating a flexible and commercially viable design system.
